Despite not competing for 6 months of 2016, Roger was still named the most Marketable Sports Person of 2016 earning nearly £50 million ($60.7m) in sponsorships and endorsements according to the London School of Marketing. He beat out athletes such as Lebron James, Tiger Woods, Phil Mickelson and Kevin Durant. There were two other tennis players who made their way into the top ten with Novak Djokovic at number 7 and Rafael Nadal coming in at number 10.